Best Seven Reasons to Study Marketing


If you are contemplating a career in business, and more specifically the marketing side of things, this article may help persuade you into studying it at university. Here are seven reasons why you should study for a degree in Marketing!


7 Key Point

1. You can combine courses

A degree in Marketing does not have to be solely based on just the one subject. The availability of joint honours allows you to develop marketing skills in the context of another subject. This could be a foreign language – which clearly has benefits in terms of foreign business – or Psychology – which is relevant when considering why consumers act the way they do. The reality of a Marketing degree is that it is open-ended, and you can therefore tailor your career to what you are passionate about.

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2. There’s an internationally diverse student cohort

An area which attracts the some of the most foreign overseas students is business and administrative studies, as you can see on our ‘What do International Students Study?’ page. This provides a rich tapestry of Marketing students, and gives those from other countries good reason to come over and study.

An internally diverse cohort may prove invaluable later in life, giving you the potential for accumulating a global network of contacts to utilise.

3. Marketing is a diverse career choice

Marketing is a diverse field to work in. Your role as a marketing specialist can fall within several remits, whether it is data-based research and analysis of consumer behaviour or the more interactive task of selling and promoting a service or product to other people. This provides a career in which personal preference is catered for, as for those who relish the challenge of networking and creating business relationships will be sure to thrive, and those who prefer a more behind the scenes role in the marketing process will be satisfied with data handling.

4. Marketing offers study work in many fields

Despite the stereotype of marketing belonging in the competitive world of big business, there are many marketing roles on career-paths less trodden. For example, you could easily use your marketing skills in the third sector. Charities need to be marketed just as much as, if not more than, businesses. Marketing does anything but confines your career prospects.

5. There is potential for a year in industry

With many Marketing degrees, there is the potential for a year in industry, which allows an invaluable period of experience in real-life marketing roles. It also gives you time away from the lecture theatres, providing a welcome break from academia.

6. Marketers will always be in demand 

As long as the concept of an economy exists, and as long as businesses within that economy exist, marketing is always going to be in demand. The marketing role in a business is such a vital component. It is the method by which a service’s quality and usefulness is transmitted to potential customers, and is therefore indispensable to the business machine. A degree in Marketing, especially from a top university, will provide you with a skill set which has no use-by date! The gift of the gab will never become redundant.

7. There is potential earning power

The starting salary is by no means poor for Marketing graduates, however, the potential future salary is far more impressive. If you were to relish the opportunities a marketing career can bestow, there is nothing to stop you from earning serious money later on in your career.

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Wise words from Aidan Kelly, Senior Lecturer in Marketing at the University of East London:

The academic study of marketing management provides students with a unique opportunity to develop a holistic understanding of marketing principles, research, consumer behaviour, finance, branding, communications and organisational behaviour.

It heightens student awareness of the pressing societal issues of our time, including corporate social responsibility, ethical marketing and sustainability and prepares graduates for a career in either the commercial or not-for-profit sectors as marketing professionals.

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