What are the Career Options in Digital Marketing?


Career Digital marketing is fast becoming the backbone of revenue generation in every company. Even traditional brick and mortar businesses are seeing the benefits of staying on top of digital marketing.


So, who are these digital marketers? Where do they come from and what sort of education or experience do they need? What are the career options in digital marketing? Marketing is an ever-changing industry and there are many different ways to take your career path. We’ve created a list of some popular job roles that we think you might be interested in, as well as what they entail:

The answers are as varied as the career options available, ranging from analytics to social media, and the skills required are equally vast and diverse. If you have any interest in digital marketing, it is likely that you already have skills you can hone in. Here some of the top jobs available and how you can put those skills to good use.

SEO Manager

As an SEO manager, you will oversee the company’s overall SEO strategy from planning to implementation. Your main objective is to improve the company’s ranking in search engines, particularly Google. Your responsibilities will vary as needed but will include:

  • Web marketing
  • Web analytics
  • Content strategy planning
  • Developing a social media strategy
  • Organizing campaigns to improve search listings results
  • Developing a keyword strategy

Who is this good for?

Someone with a proven SEO track record and good leadership skills will thrive in this role. It also calls for someone who is adaptable. You will be the driving force behind the company’s online presence, so you have to be able to stay on top of the trends and know how to use them to drive traffic and increase sales.


Minimum of a bachelor’s degree is required, and usually at least two years of relevant SEO experience.

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PPC Marketing Manager

As a PPC marketing manager, your role will be to oversee pay-per-click campaigns. You will be responsible for running client campaigns in Google Ads and on Bing, Facebook, and Instagram. You will specifically handle:

  • Audience targeting and keyword selection
  • Writing copy
  • Running A/B testing
  • Data analysis
  • Increasing traffic and reducing ad spend through optimization

Who is this good for?

People who love stats and data are excited about this job. PPC is all about analyzing data sets and using the information to your advantage.


A minimum of a bachelor’s in Marketing, Digital Media, or a related field, and a certification in Google Ads (previously Google AdWords) is an asset.

Blogger Career

As a blogger, your primary job is to write, edit, and publish content to a website or blog. Your goal is to increase traffic to the site by writing content that is relevant to and educational for the reader. Your specific duties will include:

  • Promoting products from affiliates
  • Writing & researching articles
  • Providing helpful tricks and tips to readers
  • Pitching ideas
  • Keeping up to date on social media trends that are relevant to the business
  • Maintaining the brand’s image and tone in all posts
  • Promoting the brand through social media
  • Working with the SEO team to implement keywords

Who is this good for?

Writers, of course, are suited to this position! If you’re someone who loves to learn and research, then this is for you.


For some in-house blogging positions with bigger companies, you may require a bachelor’s in English, Journalism, or Communications. However, digital marketing is a freelancer’s game, and anyone with a knack for putting words together well and synthesizing information can become quite successful.

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As an influencer, you will promote a brand’s message, products, or services on social media as you incorporate it into your daily life. In addition, you will interact with your followers on an ongoing basis. Your responsibilities will include:

  • Engaging your social media following with the brand
  • Promoting the brand and its products or services
  • Using hashtags to ensure that your posts come up in as many relevant places as possible

Who is this good for?

Those with a social media following of 10,000+ engaged followers and a niche are great influencers.

According to Influencer Marketing Hub, this market comprises celebrities, industry experts and thought leaders, bloggers and content creators, and micro-influencers (everyday people who have become known as an expert in a particular area or niche).


A sound working understanding of key social media platforms will get your foot in the door, as will a substantial, active, and engaged following.

Marketing and Automation Specialist

As a marketing automation specialist, you will focus on the day to day handling of a company’s automated marketing strategy. You will be taking care of all the tech involved with that, such as website design and app development. Specifically, you will:

  • Make landing pages
  • Set up email automation and marketing campaigns
  • Use analytics to optimize targeting
  • Increase conversions
  • Automate customer communication

Who is this good for?

Anyone who likes data, technology and advertising can combine those interests in this role. The key to a good career in this field is creating successful ad campaigns, launching them, checking the data, optimizing and adjusting, and then repeating it over again.


Most employers will want a minimum of a bachelor’s in Business or Marketing, although some will require a master’s degree in a related field. Having some experience in the industry is also an asset.

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