What’s the role of social media in digital marketing?
From increased sales to improved brand awareness and SEO, social media marketing has certainly become a must-have in any marketing mix. Digital marketing is about reaching the right audience, at the right time, with the right content.
This can be facilitated on a local level, or on an international scale, depending on a brand’s specific goals and objectives. Let us take a look at how social media fits into digital marketing, and what the benefits are of utilising it:
How social media fits into digital marketing
Better Digital Marketing Strategies
Think about what social media actually is. You are given an inside glimpse into people’s lives, and the scope is dependent on their privacy settings. By paying attention to target audiences on social media, brands get an idea of what people engage with – and what they don’t like to see. This data that is freely available on social media can go a long way when used to develop marketing campaigns and content.
Interest: It’s an effective way to get in touch with your target audience and learn more about them. You can find out what they like, what they don’t like, where they are located, how old they are, etc. This information can be used to develop marketing campaigns that will resonate with your audience and increase brand awareness.
By paying attention to social media data you can also determine the best time of day or week to post content on social media channels so it gets seen by as many people as possible – which means more exposure for your business! If you want to know how digital marketing works and why it’s important today – this is the article for you! We’ll explain everything from A-Z so you understand exactly how digital marketing works and why it’s important today.
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Enhanced customer satisfaction
Customer service of a mere 20 years ago was still predominantly involved with telephone calls, SMS messages, and emails. Today, with the ‘always on’ nature of social media interactivity, customer services can be delivered within seconds – instead of hours or days. People can ask questions, and brands can answer them immediately. Unhappy customers can voice their opinions, and brand representatives can interject immediately and offer resolutions – publically.
Increased sales figures
It’s something every manager in every company wants to hear. Social media channels offer paid advertising, which lets brands access new audiences with their content, for a small fee. These adverts act just like Google Ads; on a pay-per-click model that can link adverts directly to your eCommerce website for conversion. In other words, social media has developed into a power lead and sales generating tool that should be added to any marketing sales funnel.
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Improved brand awareness
Arguably the most important trait of social media marketing for any business is the brand awareness factor. Marketing is all about informing target audiences about your company, the products or services it offers, and the benefits of partnering with the brand. Where better to do this online than where most people spend most of their internet time? Community pages and other similar networks are great places to promote a brand and build brand awareness in local communities.
Social media is the perfect place to start building brand awareness. It’s where people are spending most of their time online, so it makes sense that they would be interested in what brands have to say about themselves and their products. This will help build trust between them and your company, which could lead them down the path towards becoming a customer one day!
Tags: customer services, eCommerce website, Social Media