Value of a Digital Marketing Certification?

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Are you a new or seasoned digital marketer wondering what, if any value there is in obtaining a digital marketing certification?

If you have any knowledge of digital marketing, you know that you are always going to be seeking more. More knowledge, more skills, and more ways to show clients or employers that you can set their business apart. Adding a qualification to your resume is one of the best ways to do that while setting yourself up for success.

certification

It’s becoming a widely accepted fact that becoming a digital marketer does not necessarily require a four-year degree. It’s a field where proven ability supersedes four years of school—largely due to the fact that bachelor programs aren’t teaching the specific skills required to become a digital marketer.

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What Makes a Certification Legitimate?

There have been plenty of courses, certificates, and certifications that have been sold by scammers trying to make a quick buck—so how do you know if the certification you are looking at is legitimate?

Ask these questions to determine for yourself if the certification you are looking at will be beneficial to your career:

Are They Taught by Industry Professionals?

If the people teaching the courses are not adept at doing what they are teaching, you’re wasting your time and potentially money. Employers want their employees being taught real-world practical knowledge as it applies to this industry. And any good marketing institution respects that and hires top-notch teachers with a proven track record in the subject they are teaching.

Does It Offer Practical Knowledge?

Will you be able to take from this certification the skills and knowledge you’ve acquired and then apply them to the real world? Will it teach you new skills, or up skill ones that you already have? You want to look at how you will be able to translate what you learn into your career in digital marketing. If you can and will, then it’s looking good.

Is It Widely Accepted?

This might be harder to determine, but a little bit of research can help in this regard. What are former students saying after taking this course? Check for reviews. Unfortunately, not all programs are accepted equally so if you are looking at two that appear to meet the above criteria, this could be the deciding factor for you.

What is the Difference between a Certificate and a Certification?

Certification

Certification recognizes that you’ve taken a series of classes and passed an exam on the course material. The courses can be quite in-depth, covering a range of topics. Your certification may in some instances only remain valid for a set amount of time before you must recertify. Certifications can cost more because they are more in-depth than certificates, and you may have to pay a fee in order to take the exam.

Certificates

Certificates are given at the end of a course, usually covering a single topic. They are often given for participation in the course and not necessarily a reflection of merit. This does not discount their value if they teach you something useful. In addition, many are offered for free, so taking them requires only an investment of time. Plus, it doesn’t hurt to add them to your resume.

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How Much Does It Cost to Get Certified?

That will depend entirely on what you want to become certified in. There are a number of free certifications available online for things like Google Ad-words, Google Analytics, Facebook Ad Manager and more.

If you are looking to invest in your education, paid certifications are an incredibly valuable asset. The Digital Marketing Institute has a new course offering digital marketing certification, and much like traditional learning institutions, they have financing options available. A course that covers all of the fundamental elements of digital marketing in a way and demonstrates how all of the pieces work together will give you a competitive advantage.

The most exciting thing about this business is how accessible it is to those that are willing to put in the work to become an industry leader. If you want to become a digital marketer, or you already are, adding qualifications/certifications to your resume is going to position you as a leader and an expert.

Many of the certifications available are very affordable, especially if you are comparing the cost to a college degree. This is making digital marketing an accessible option for those who are looking to change careers or upskill in their current one.

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